Management Is A Web

In the digital age, management changes. It is not a chain anymore. Management is more a web. In this context then, where do you put the manager? You put it everywhere; she has to flow with the activity which in itself cannot be predicted or formalized. In a network, authority for making decisions and developing initiatives has to be distributed so that responsibility can flow to whoever is best able to deal with the issue at hand. Control has to give way to collaboration. Webs need formally designated managers but to connect and contribute more than to command and control.

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In the digital age, management changes. It is not a chain anymore. Management is more a web. In this context then, where do you put the manager? You put it everywhere; she has to flow with the activity which in itself cannot be predicted or formalized. In a network, authority for making decisions and developing initiatives has to be distributed so that responsibility can flow to whoever is best able to deal with the issue at hand. Control has to give way to collaboration. Webs need formally designated managers but to connect and contribute more than to command and control.

Click on the image to switch  to the English version!